'Speed Week': Dodge plans 3 reveals between Roadkill Nights, Woodward Dream Cruise
Dodge will give a look at its future in August with the expected reveals of its plug-in hybrid vehicle, the Hornet, and a concept model of its future all-electric muscle car.
It's "Speed Week" — the days between legal street racing on Woodward Avenue during the MotorTrend Presents Roadkill Nights Powered by Dodge event on Aug. 13 and the Woodward Dream Cruise a week later.
The Stellantis NV brand will make three worldwide announcements, one each day Aug. 15-17 from the M1 Concourse in Pontiac to an audience of invited guests. The debuts are a part of the performance brand's Never Lift two-year lead-up to redefining the muscle car as an electric vehicle. Stellantis is ending production of the current generation gas-powered vehicles at Ontario's Brampton Assembly Plant in 2023.
On Monday, Aug. 15 after Roadkill Nights, Dodge will make an announcement based off its current muscle-car lineup that includes the Dodge Challenger and Charger.
It will make a "gateway" muscle announcement on Tuesday, Aug. 16. This is expected to be the Hornet, which Dodge CEO Tim Kuniskis in April said probably would be revealed during Speed Week. At that time, he said the vehicle would be available as a plug-in hybrid, which positions it for a launch in 2023, when Dodge has said it will start selling its first PHEV.
Industry forecasters have said the Hornet is based on the platform of Alfa Romeo's new Italian-built Tonale SUV. That vehicle comes standard with a gas-powered 2.0-liter turbo-4 engine, but also is available as a plug-in hybrid with 272 horsepower from twin electric motors mated to a 1.3-liter turbocharged engine.
Then on Wednesday, Aug. 17, Dodge will make a future muscle announcement. This likely will be a concept model of its future all-electric muscle car. Kuniskis last year had suggested the vehicle would make its debut in the first three months of 2022, but supply-chain challenges have held up the reveal, he said in April. At that time, he hoped to share the vehicle prior to Speed Week. Dodge is set to launch a production EV in 2024.
"I'm pushing to get it in the public view and show you what we're doing and how we're doing it different as fast as I can," Kuniskis said in April. "Because it drives me crazy that other people are way out in front of their headlights, and I'm not."
For the Woodward Dream Cruise on Saturday, Aug. 20, Dodge will have a display in Bloomfield Township near Pontiac with fan activities and muscle cars, too.