Jim Farley through the years

In a photo provided by the Ford Motor Co., Jim Farley, Group Vice President of Marketing and Communications is shown on Oct. 11, 2007. Ford appointed the rising star at Toyota to become its new marketing chief, the automaker said Thursday. Farley, 45, will join Ford in mid-November after nearly two decades at Toyota Motor Corp. He was most recently group vice president at Toyota's U.S. sales arm and general manager of the luxury Lexus division.

Ford's jim Farley on the floor of the LA Auto Show.November 14wednesday 2007.Darrel Ellis the detroit News

Jim Farley, Group Vice President of Marketing and Communications, Ford Motor Company.

This photo released by Toyota shows Jim Farley, Group Vice President, Marketing – Toyota Motor Sales, USA, standing next to the Prius Hybrid at Toyota’s display at the New York International Auto Show, Wednesday, April 4, 2007. The best monthly sales performance ever for Toyota and gains by fellow Japanese automakers Honda and Nissan helped the industry in March top last year's best month for U.S. sales despite declines by GM, Ford and DaimlerChrysler. Toyota's U.S. sales jumped 11.7 percent in March compared with a year ago, boosted by record hybrid sales and strong overall car sales.

Ford group vice president of marketing and communications Jim Farley speaks at the North American International Auto Show Saturday, Jan. 12, 2008 in Detroit.

Jim Farley, group vice president, marketing and communications Ford Motor Company introduces the 2009 Ford Explorer America concept during the Ford unveiling at Cobo Arena at the North American International Auto Show in Detroit, Mich. on January 13, 2008.

Jim Farley, group vice president, marketing and communications Ford Motor Company introduces the 2009 Ford Verve during the Ford unveiling at Cobo Arena at the North American International Auto Show in Detroit, Mich. on January 13, 2008.

Ferndale, Michigan: Dream Cruisers. Jim Farley a Ford Motor company Vice president and his family Lia (wife) and Jameson (left) (9 months) and Jason (right) 19 months. of Birmingham. This is a photo from Woodward and 9 mile in the Ford area called Mustang Alley. Where over 1000 Mustangs were on display. This could be the largest gathering of Mustangs in one place, ever to be held.

David Beattie, black polo shirt, creates a replica of Laguna Seca corkscrew race track for Ford Motor Company Global Vice President of Marketing Jim Farley and his son Jameson, 2 1/2. Brief: Hotline Electric Company creates a custom Laguna Seca slot car racing track for Ford Motor Company executive. Friday, June 11, 2010.

Ford executives Jim Farley (left), vice president of global marketing, sales and service and Lincoln, chats with Ford chief operating officer Mark Fields just before the Lincoln MKC Concept car unveiling on the first media day at the 2013 North American International Auto Show at Cobo Center in Detroit. Photos taken on Monday, January 14, 2013.

Jim Farley, group vice president of Marketing, Sales and Service, Ford Motor Company on the eve of the 2011 Los Angeles Auto Show at the Belasco Theater for the launch of the 2013 Shelby GT500 Tuesday Nov. 15, 2011. The new Mustang, powered by a 650-horsepower, supercharged V-8 engine, is expected to be the fastest Mustang ever produced by Ford.

Jim Farley, CEO and chairman of Ford Europe poses in front of a Ford Fiesta model 2017 in Cologne, western Germany, on November 29, 2016.

Jim Farley, CEO and chairman of Ford Europe speaks during the presentation of Ford´s new model Fiesta 2017 in Cologne, western Germany, on November 29, 2016.

Ford Motor Co. Executive Vice President and President, Global Markets, Jim Farley speaks during a keynote address by Ford Motor Co. President and CEO Jim Hackett (not pictured) at CES 2018 at The Venetian Las Vegas on January 9, 2018 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 12 and features about 3,900 exhibitors showing off their latest products and services to more than 170,000 attendees.

Jim Farley, Ford Motor Company Executive Vice President and President of Global Markets, reveals the 2020 Ford Mustang Shelby GT 500 at the 2019 North American International Auto Show during Media preview days on January 14, 2019 in Detroit, Michigan. More than 5,000 credentialed journalists from around the world attend the Media preview. The 2019 NAIAS features more than 750 vehicles on display and approximately 800,000 people are expected to attend.

Ford's incoming CEO Jim Farley claps during a plant tour at the Ford Dearborn Truck Plant in Dearborn, Mich. on Sept. 25, 2020.

Ford’s incoming CEO Jim Farley listens during a presentation during a plant tour at the Ford Dearborn Truck Plant in Dearborn, Mich. on Sept. 25, 2020.

l-r, Jim Farley, COO of Ford Motor Co and Bill Ford, Jr. Executive Chairman of Ford Motor Co.poses with the new F-150 after the event.**Ford unveils the new F-150 electric truck at the historic Dearborn Truck Plant in the Rouge complex. September 17, 2020, Dearborn, MI.

Jim Farley, COO and incoming CEO, gives his remarks during a press event to unveil the new Ford F-150 this morning.**Ford unveils the new F-150 electric truck at the historic Dearborn Truck Plant in the Rouge complex. September 17, 2020, Dearborn, MI.

Those who know Jim Farley say he has an innate understanding of vehicles and what makes consumers want to buy them.

President Joe Biden tours the Ford Rouge EV Center, Tuesday, May 18, 2021, in Dearborn, Mich. From left, Corey Williams, plant manager, Biden, William "Bill" Ford, Jr., Executive Chairman, Ford Motor Company and Jim Farley, CEO, Ford Motor Company.

Jim Farley, CEO of Ford Motor Company, waits for the reveal of the new all-electric Ford F-150 Lightning pickup truck at Ford World Headquarters on May 19, 2021 in Dearborn, Michigan. The truck will be built at the all-new Ford Rouge Electric Vehicle Center in Dearborn starting in the Spring of 2022.

Ford Motor Company's chief executive officer Jim Farley poses next to the newly unveiled electric F-150 Lightning outside of their headquarters in Dearborn, Michigan on May 19, 2021. - One day after winning an enthusiastic endorsement from President Joe Biden, Ford will officially preview the all-electric version of its best-selling F-150 truck on May 19, 2021. The battery-powered Ford F-150 "Lightning" is part of the US auto giant's $22 billion campaign to ramp up its electric vehicle offerings by 2025.

Ford Motor Company's chief executive officer Jim Farley unveils their new electric F-150 Lightning outside of their headquarters in Dearborn, Michigan on May 19, 2021. - One day after winning an enthusiastic endorsement from President Joe Biden, Ford will officially preview the all-electric version of its best-selling F-150 truck on May 19, 2021. The battery-powered Ford F-150 "Lightning" is part of the US auto giant's $22 billion campaign to ramp up its electric vehicle offerings by 2025.

This Feb. 14, 2019 file photo shows the Ford logo on the front grill of a 2019 Ford Explorer on display at the 2019 Pittsburgh International Auto Show in Pittsburgh. On his first day in Ford’s top job, new CEO Jim Farley is replacing the company’s chief financial officer and announcing other structural and management changes. The company says in a statement Thursday, Oct. 1, 2020, that Chief Financial Officer Tim Stone is leaving Oct. 15 to be chief operating officer at a small artificial intelligence company.

Jim Farley, Ford Motor Company's chief executive officer, stands next to the company's new Ford F-150 Lightning, Wednesday, May 19, 2021, in Dearborn, Mich. On the outside, the electric version of Ford's F-150 pickup looks about the same as the wildly popular gas-powered truck. The new truck called the F-150 Lightning can go up to 300 miles per charge, with a starting price of just under $40,000.

United Auto Workers President Ray Curry, right, bumps fists with Jim Farley, Ford president and CEO, left, after a presentation on the planned factory to build electric F-Series trucks and the batteries to power future electric Ford and Lincoln vehicles Tuesday, Sept. 28, 2021, in Memphis, Tenn. The plant in Tennessee is to be built near Stanton, Tenn.

Jim Farley, Ford president and CEO, speaks during a presentation on the planned factory to build electric F-Series trucks and the batteries to power future electric Ford and Lincoln vehicles Tuesday, Sept. 28, 2021, in Memphis, Tenn. The plant in Tennessee is to be built near Stanton, Tenn.

Ford President and CEO Jim Farley speaks during the official announcement of Ford Motor Company along with SK Innovations in building two electric battery factories in Glendale, Ky., at the Kentucky State Capitol in Frankfort, Ky., Tuesday, Sept. 28, 2021. The $5.8 billion dollar investment will provide batteries for future Ford electric vehicles.